Step one is to do the research. We’ll break down your ideal audience into a smaller group of people who really want to buy from you.
We use prospecting tools like ListKit and Apollo, combined with manual work to visit prospect website and note down details that will help us reach out to them personally.
This extra research is well worth it and is reflected in the open rates and response rates that we achieve.
Step two is to define every person in each business who could make a key decision – or point you in the direction of the right person to do so.
Sometimes the most effective way is to go via PAs to get a response vs straight to a founder who isn’t managing their own inbox. We do both, and limit the amounts of contacts per company:
You could have the best offer in the world, but if it doesn’t reach the right person it doesn’t matter.
Again, we use tools, but also a lot of manual research to identify the person and details about what they want.
Ultimately we’re judged on landing you contracts and different businesses require different strategies.
Our strategy is never the same for two clients.
However, you will get oversight of the process. You can decide when to pick up the conversation with a prospect – whether it’s when they are a lead, or on a sales call.
Copywriting is our core expertise, so we have an open rate for messages that’s more than double the industry average.
The only reason this matters is because it means you don’t miss out on any leads. We constantly refine and amend as we do campaigns, and A/B testing each campaign helps us achieve incredibly high response rates – and more clients for you.
(Image taken from current live campaigns)